Whether you’re looking to reach a wider audience, launch a new coaching service, or promote your latest book, here’s how I think you can use podcasts to help you stand out. Interview or be interviewed? I’ve decided...
If you’re looking for a quick way to create copy for your next newsletter or blog, an online AI tool can save you a lot of time. If you’re a coach, ask an AI tool “What...
Every year since I set up Appletree, way back in 2000, I have been posting Christmas cards to my favourite clients, along with top prospects and my most loyal suppliers and supporters. Every year, I buy...
In April 2020, I started running Marketing Mondays – a one-hour Zoom Q&A call for coaches, consultants and speakers. Over the last two years, we’ve had a lot of fun, answered many marketing questions, and built...
There are five different emotional strategies you can use to assess how your clients feel when they’re working with you. For most of us, there will be one main strategy you can use to build your...
I have identified five strategies you can use to see which emotions your clients feel when working with you. Most businesses have one primary strategy that you can use to build your reputation. You might use...
There are five strategies that you can use to tap into the emotions your clients want to feel when you work with them. For most businesses, you only need to use one of the strategies to...
While here are five strategies for you to consider, most businesses only need to use one of them, to build a great reputation that allows them to get and keep ideal clients. If you deliver more than...
While there are five different strategies for you to consider, most businesses only need to use one of them in order to build a great reputation that allows them to get and keep ideal clients. If...
When you’ve been referred by someone you know to someone you don’t know, your reputation is what goes in front of you. “I’ve been working with her for many years and she’s really great at…”Read More
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
Back in 2015 I started looking into more effective ways for businesses to stand out...
