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Do You Work With Your Competitors or Against Them?

Do You Work With Your Competitors or Against Them? Once upon a time there was a very successful business consultant - let's call him William - who ran a number of Retreats for businesses. Every year...

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In the A – Z of Marketing, W is for – Writing

In the A - Z of Marketing, W is for - Writing When I was walking my dogs the other evening, in the summer sunshine, I started to wonder what I would write about in this...

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Don’t You Just Love it When Your Clients Complain?

Don't You Just Love it When Your Clients Complain? Do you look forward to receiving complaints from your clients, or do you cringe every time you answer the phone, in case there's an unhappy client at...

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In the A – Z of Marketing, V is for – Values

In the A - Z of Marketing, V is for - Values I hear a lot of people talk about their values and those of their business, they tell me that their values are things like...

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In the A – Z of Marketing, U is for … Unique

In the A ? Z of Marketing, U is for ... Unique What makes you different? What makes you stand out from all the other people who do exactly what you do? I meet a lot...

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Save Money by Measuring Your Marketing

Save Money by Measuring Your Marketing How often do you measure your marketing? Do you know which of your marketing activities are giving you the best return and which ones you should stop doing or change?...

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How Do You Find the Time for Marketing?

How Do You Find the Time for Marketing? In September last year I published my second book. I ordered plenty of copies and started telling people about it. I took it to networking meetings in order...

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In the A – Z of Marketing, T is for – Targeted Marketing

In the A - Z of Marketing, T is for - Targeted Marketing I often meet people who tell me they've tried all sorts of different types of marketing because "Well, you have to, don't you,...

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Magic Notes – How to Use them for Great Presentations

Speaking in public is a great way to promote a service business. It gives your audience the chance to experience you and a get a taste of what you could do to help them. It boosts...

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In the A – Z of Marketing, S is for – Service (both types!)

In the A - Z of Marketing, S is for - Service (both types!) What do I mean by both of them? I mean the service that you sell and the service you provide. Still confused?...

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Latest Blog

Do You Know How Your Clients Feel About Working with You?

If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...

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Is AI Listening to what Your Prospects are Saying?

Human relationships, based on emotions, are the key to the conversations you have with potential...

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Do You Listen to the Language of Your Prospects?

How often have you found yourself working with a client who isn’t totally perfect for...

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