My Top (Seven) Business Books
My Top (Seven) Business Books At a networking meeting I attended in the summer, the speaker told us about her list of top ten business books. They were all books she’d read and she knew many...
How Do You Write a Book to Market Your Small Business?
How Do You Write a Book to Market Your Small Business? Recently I was introduced to a lovely lady called Kate, who is a coach and a trainer. She was interested in writing a book in...
Take Your Business on Tour!
Take Your Business on Tour! When Appletree turned 10 years old, I celebrated by writing a book full of the lessons I'd learnt, to help other small business owners avoid making the same mistakes. It took...
In the A – Z of Marketing, Z is for … Zest, Zing and Zebedee!
In the A – Z of Marketing, Z is for ... Zest, Zing and Zebedee! I used to love going to networking events. I would bounce in like Zebedee and find people to speak to. If...
Are Pubs Only as Good as their Toilets? The New Theory!
Are Pubs Only as Good as their Toilets? The New Theory! I have a theory about how you can tell how good a pub is going to be just by looking at the toilets. My local...
In the A – Z of Marketing, Y is for … You!
In the A - Z of Marketing, Y is for ... You! Many small businesses struggle to work out their USP - unique selling point - that makes them different and makes them stand out from...
I Predict a Riot!
I Predict a Riot! How do you inspire an audience of 15,000 people to the point where they are hanging onto your every word? How do you engage with every person in an audience of that...
Why Can’t Most Small Businesses do Sales?
Why Can't Most Small Businesses do Sales? If you put a group of small business owners into a room together and ask how many of them are sales people, what answer will you get? Most people...
In the A – Z of Marketing, X is for … Finding Your X Factor
In the A - Z of Marketing, X is for ... Finding Your X Factor To celebrate the forthcoming launch of my virtual book tour on 1 October, here is a section from the book for...
You’re Good at What You Do … But Can You Prove it?
You're Good at What You Do ... But Can You Prove it? You've been doing what you do for some time. This means that you really know your stuff, you have clients who love what you...
