At Appletree all our clients have one thing in common – they are REALLY great at what they do. Most of them have been running their businesses – delivering coaching, consulting or training – for many...
“Do I really have to spend time on social media to promote my business?” she asked me. “Should I have a business Facebook page? What about Twitter?” These are questions that I am asked on a...
When I started writing this A-Z of Marketing, I did not plan out what I would write about for each letter. I often wait for inspiration and that’s exactly what happened with R. I was sitting...
The great thing about working in marketing is that it allows you a certain amount of creative licence. As I’ve been progressing through the A-Z of Marketing, I noticed that there was no image available for...
Do you know who first said that a picture paints a thousand words? The phrase emerged in the USA in the early part of the 20th century. Its introduction is widely attributed to Frederick R. Barnard,...
This time in the A-Z of Marketing, I’ve decided to write about two elements of marketing, because when you are promoting a service such as coaching, consulting or training, these two are linked. There is a...
Do you know what this animal is? It’s a Narwhal, of course! It’s a whale with a huge tusk that lives in the Arctic waters around Greenland, Canada, and Russia. Did you need to know that?...
If you’ve been to any of my workshops, listened to any of my webinars or read my book, Magnetic Marketing, then you will know that there are two secrets to really effective marketing. The first secret...
How can ‘listening’ be a marketing tool, I hear you cry! Listen to what I have to say and I’ll tell you why this is one of the most forgotten marketing tools, that is also one...
If you’ve read even just a few of my blogs, you’ll know that I believe that sharing your expertise is a great way to promote your business and grow your reputation. So in this blog, now...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...
