In the A-Z of Marketing P is for …
Do you know who first said that a picture paints a thousand words? The phrase emerged in the USA in the early part of the 20th century. Its introduction is widely attributed to Frederick R. Barnard,...
In the A-Z of Marketing O is for Two Tentacles of the Octopus
This time in the A-Z of Marketing, I’ve decided to write about two elements of marketing, because when you are promoting a service such as coaching, consulting or training, these two are linked. There is a...
In the A-Z of Marketing – N is for Needs
Do you know what this animal is? It’s a Narwhal, of course! It’s a whale with a huge tusk that lives in the Arctic waters around Greenland, Canada, and Russia. Did you need to know that?...
In the A-Z of Marketing – M is for Measurement
If you’ve been to any of my workshops, listened to any of my webinars or read my book, Magnetic Marketing, then you will know that there are two secrets to really effective marketing. The first secret...
In the A-Z of Marketing – L is for Listening
How can ‘listening’ be a marketing tool, I hear you cry! Listen to what I have to say and I’ll tell you why this is one of the most forgotten marketing tools, that is also one...
In the A-Z of Marketing – K is for Knowledge and How to Share It
If you’ve read even just a few of my blogs, you’ll know that I believe that sharing your expertise is a great way to promote your business and grow your reputation. So in this blog, now...
In the A-Z of Marketing – J is not for Jargon, but for Jokes
The great thing about writing an A-Z of Marketing is that you don’t really have to have a clear idea of what you’re going to write about, until the time comes to sit down and write...
In the A-Z of Marketing – I is for Ideal Clients
“How’s business?” I asked the website designer I was chatting to at the networking meeting. “Not bad,” he replied “But we could do with some more clients." “What sort of clients are you looking for?” I...
In the A-Z of Marketing – H is for Humour
When I started thinking about this series of blogs, I looked for some images that I could use, to bring each article to life. I wanted a letter to put into each one, that I could...
In the A-Z of Marketing – G is for Generosity
There’s a marketing strategy that you won’t find in any marketing book. It’s not covered by any courses that you can attend, to learn about marketing. You mind find it if you google it, but you...
