Within the past few months we at Appletree have really noticed a much higher level of interaction on LinkedIn. This can include engaging with your contacts, talking in a discussion with potential clients or even website traffic from LinkedIn. The same can be said for our clients, a lot of their accounts and websites have noticed it too. So what could this be down to?

After a little research we have discovered that the much increased use of LinkedIn company pages had a lot to do with the increased interaction. If you’re not already familiar with LinkedIn Company pages then have a read of this from LinkedIn.  Posting through a LinkedIn company page can help you in many ways to market your business.  These are some of the key reasons I personally think you should start a LinkedIn company page –

• Keywords. Like in your personal profile, company pages are a great platform for you to include keywords so that potential clients might find your business. Do the research and think carefully where you put them
• Branding. Sharing your expertise or even just the latest relevant news article can place your brand into the spot light and really instil trust to your target audience.
• Connect. Through updates and posts you can connect with a massive potential audience that could lead to more business for your company, generate key stake holders such as a new supplier or investor.
• Advertise jobs. You can advertise whenever your business has a vacancy, yes this option may not have a lot of use for everyone but it is a very useful tool and in today?s current economical climate. Having a job advertised with your company can generate a lot of interest to your business.
• Tell people what you offer. You can create a list of all the products and services that you offer. Included in this section you can add a relevant YouTube video, website link, image and description on said product or service.

There are far more uses for your company page, however those are some of the most affective (I personally feel).  Setting up a company page can really help your digital activity and increase your online presence.

Have a look at the Appletree Company page if you want further insight to what a company page is and should look like. Keep an eye out for Debbie’s blog on Friday as she will be giving useful tips and advice on how to gain effectively use your LinkedIn company page.