How much does your business StandOut? How much does it REALLY StandOut?
Can your potential clients easily see why they should work with you, instead of one of your competitors?
If you’re ready to really StandOut from your competition, call me on +44 (0) 7773 252 744. We can talk about whether you need an international speaker for your conference, a masterclass for your business or some 121 mentoring for you and your key team members.
- Why do you need to StandOut? It’s a competitive world out there. There are hundreds or even thousands of other businesses competing for the same business as you. You need to show your clients and potential customers why they should work with you, rather than anyone else.
- Think you have a USP (Unique Selling Point) that makes your business different? Think again! USPs do not work for service businesses. Why? Because everyone tries to be different in the same way! Unless you’re competing on price (which you should never do) you can’t be cheaper, or faster than a competitor. You can’t prove that you’re more customer focused. And everyone else is saying that they’ll provide bespoke, partnership services to their clients. Don’t try to compete in the same way as everyone else!
What makes you really StandOut?
Your clients make buying decisions based on emotions. They make irrational, subconscious decisions about which supplier to work with. This means that you need to know how clients WANT to feel, when working with a business like yours. When you understand the emotions your clients need to feel, you can use the most suitable, emotional language in your marketing, to attract your ideal clients. Speak to their emotional needs and they will see what makes you different and the best supplier to choose. Use those emotions to improve your sales conversion rate. And use it to make your customer service so good that your customers never want to leave.
Find out how to use the StandOut Strategies in your business! Take the Test here to get started.
If you want to stop wasting money on your marketing, and stop wasting time on social media, let’s have a conversation about what you need. I’ve been working with service businesses since 2000, showing them how to StandOut. This can be done through speaking at conferences and events, running masterclasses for your business or 121 mentoring for you and your key personnel.
Let’s have a chat about how I can help you. Call me on + (0) 7773 252 744 or book a call with me here.
I’m Chantal Cornelius and since 2000, I’ve helped service businesses attract new clients. Since 2015 I’ve been researching better ways for service businesses to StandOut. Why? Because USPs (Unique Selling Points) just don’t work.
After all the research, I now work with clients and speak to audiences around the world, showing them how to understand the emotional buying decisions made by their clients.
I’ve created the StandOut Strategies that every single service business can use, to show how they are different to their competitors.
Mentoring, keynotes, masterclasses (online and in the room) – whatever you need, let’s have a chat about how I can explain how the StandOut Strategies can be used, to make a business really StandOut. All my sessions are interactive, lively and informative. I’m a straight talking speaker – no jargon, just plenty of practical advice.
Copies of my new book ‘StandOut Strategies‘ are available to clients and audience members.
What can you expect from working with me?
“If you Mentor me, will you do all my marketing for me?”
No! But I will be there, by your side, giving you the clarity and confidence that you need. I will support you with practical, down to earth advice.
“Do I have to be tied into a year’s Mentoring contract?”
No – six months is usually enough time to get you going. Business owners who want to really succeed know that they need someone to support them for as long as they need them, so I will be here for as long as you need me.
“Chantal is fantastic!”
Chris Cook, Motivational Speaker
“Will it be hard to keep my marketing going?”
I will provide the accountability you need, to make sure that your marketing gets done. I will be someone to talk to when you get stuck – a sounding board and someone who can advise you on any aspect of marketing. I will bring you new ideas and inspiration every month.
“Do I have to do social media?”
No! I’ll show you the marketing activities that you can carry out, without needing to spend a lot of money or bring in expensive experts.
“Chantal provides an invaluable service as a Marketing Mentor.”
Helen Grantham, Positive Health & Wellness Coach
You will also get 100% of my attention and energy when we’re working together. And you’ll get my sense of humour, because marketing can be fun, honest!
