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How to increase the open rate of your newsletters

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One of the features of Appletree's newsletter system JAC shows how many of your newsletter's recipients have opened it (and there is also a new feature that shows you who has...

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Why I love PowerPoint ? Part Two

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] If you read my blog post on Wedneseday (30 June) you?ll have seen that I?m a big fan of PowerPoint, when it?s used properly. If you?re not yet convinced, here are three...

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Why I love PowerPoint ? Part One

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I often hear people saying they?ve been subjected to ?death by PowerPoint? at some event or other. Lots of other people advise against using PowerPoint because it can be the death...

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Do you need to blow your own trumpet?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] 1. No, you don't need to blow your own trumpet As a Marketing Consultant, I earn a living from telling people about how great my clients are. They pay me to...

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Invisible elements of marketing

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I just have to share this with you: http://designedbygoodpeople.wordpress.com/2010/05/25/wise-words-from-picasso/ This post was so apt when I read it, it rang all my bells! I expect there have been plenty of times...

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Don’t get a dog and then bark yourself

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption]   This concept arose from a question I saw in a LinkedIn Group about small businesses wearing too many hats. It also may have been sparked off by Chantal's last post...

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When did you last ask your clients what they think of you?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Every two years, we take the plunge and ask our clients what they think of us and the service they receive from us. We ask questions like ?What value did you...

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Find time to do your marketing

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Running a busy marketing agency means that there?s often one thing that doesn?t get as much attention at it deserves ? our own marketing! I have a book to write, two...

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How to write a book

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Last Friday morning I took myself out of the office and away from its distractions, so I could spend some time working on my book. Unless I set aside specific time...

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Are Referrals the Best Way to Win New Business?

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Referrals can come in all shapes and sizes and from all directions. They don't just come from your clients - have you thought about where else they can come from? Here are some...

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Latest Blog

Sold!!

You’ve been working hard on your marketing. You’re speaking the right language and the enquiries...

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May I Ask a Favour?

Business is built on trust. Your prospective clients need to trust you before they’ll buy...

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I Do!

Do you get the best results from your marketing? January’s blog was called Marry Me...

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