The secrets of marketing
The secrets of marketing There are a number of secrets to great marketing. You don?t need to spend lots of time and money trying to work out what?s best for your business, because other people have...
What’s your marketing strategy?
Last week I wrote about setting goals for your business and marketing. Once you've done that, you then need to plan how you?re going to get to your goals ? the strategies you?re going to use. Whatever sort...
Don?t sell me X, sell me Y
What do you really sell? If you?re a Marketing Consultant, do you really sell Marketing Consultancy? Is that what people actually buy from you? Here?s an exercise you can use to get a fresh look on...
How SMART are your goals?
You've probably heard of SMART goals. It's a way of setting goals that many people have used for years. But did you know that you don't have to have SMART goals? Read on to find out more,...
Where is your business going?
When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...
How do you beat the feast and famine of business?
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] Do you recognise this scenario? You start your business with not much business, so you do lots of marketing with all the time you?ve got on your hands. As a result,...
Online marketing may not be quick, but it’s effective
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] As the recession deepens (and all those BNI types who still testify that there isn't a recession, wake up and smell the coffee), businesses are starting to appear a mite desperate....
Failure to check your website could prove costly
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] The Advertising Standards Authority (ASA) has announced that its remit is being extended to cover marketing on websites. From March 1 2011, marketing communications on your website and in other places...
More marketing methods for Twitter
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Twitter is designed for communication and interaction. It isn't somewhere just to tweet about what you're doing or to thrust your latest blog post into the limelight. This is as bad as putting up...
The importance of long-term marketing
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Businesses have a varied view of what marketing is for, and how it can be used, and it invariably depends on their financial position, the product or service they are promoting,...
