What?s Your Call to Action?
During a recent client meeting, we revisited the importance of a call to action (CTA) on the marketing material we produce for them. This seemingly simple activity is often overlooked as is too obvious - we...
Twitter. It?s so much more than a plug for your website.
As the newly appointed social media champion for Appletree ? he says slightly smug ? I came across something that I really wanted to address in my latest blog. Last week I spent a lot of...
How to Create an Effective Keyword List
A common theme of our blogs on marketing is keywords. Thankfully they are no longer mis-used by some and ?stuffed? on web pages to achieve high search engine rankings. This means that it?s even more important...
How Far Ahead Do You Plan?
On 31 August we ordered this year?s Christmas cards! Did we do this because we?re huge fans of Christmas and can?t wait for the festivities to begin? No ? we did it because our Marketing Plan...
Marketing Planning: How Will You Get There?
In my previous blogs, Where is Your Business Currently and Growing the Business, Setting your Goals. We talked about marketing planning and how to grow your business. After reading both these blogs you will now have...
How Effective are Your Blogs?
I?ve championed the use of blogs for marketing for long enough - now we need to look at whether the blogs are actually working. As with all marketing tools, you must measure their effectiveness, tweak and...
Using Social Media in your Online Marketing Plan part 2
A few weeks ago I wrote about using social media in your online marketing plan. This week I shall continue with other vital online marketing tips. So you?ve implemented YouTube, Twitter and or blogs into your...
How Much Have I Grown in a Month?
A whole month has passed since I sat down and wrote a blog on my apprenticeship; it?s amazing how time flies. I have been with Appletree for 3 months now and so I have my 3 month review...
How Do You Use Social Media? Part 2
In Part 1 we considered ways of using social media effectively as part of your marketing plan. Here are a few more suggestions for you to consider. 1. Measurement is still key Marketers have always been...
What?s the Best Type of Networking for You? Part 2
Back in June 2012 I wrote a blog about how to decide on the best types of networking meetings to go to. I covered a number of options and you can click here to see what...
