How Important is SEO?
What is SEO? I've mentioned SEO a lot in my blogs and thought I would write a blog about why it is so important. SEO, Search Engine Optimization, is a online marketing strategy of improving...
YouTube – A Really Effective Marketing Tool for SEO
YouTube is often cited as the second most use search engine behind Google. One of our previous YouTube blogs talked about why, as a form of social media it's a really effective marketing tool. Here's a...
What’s the Difference between Sales and Marketing?
I often get asked this question and have heard a number of different answers. Salesmen will tell you that you can do sales without marketing - and that the latter is probably just a waste of...
Youtube. Why use it to grow your business?
The Finer Points of YouTube As soon as the word 'social media' pops up, I bet you automatically think Facebook, Twitter, LinkedIn or Google+. However, one form of social media that is increasingly important to small...
Marketing Apprentice
My Marketing job: The Apprentice Story The past month has been a full serving of busy projects and tasks with a side order of college work. To say the least, I've been busy. Most of...
Why Create Content Marketing?
It's all about the content these days, and where you deliver it. From a host of stats from Google recently, this one caught my eye: 50% of consumers use a combination of search and social media...
The Marketing Golden Ticket
Here's a clever idea I heard recently to encourage more people to go to your website. In March I gave a presentation at an FSB event that was all about using the Internet to grow your...
Marketing – it’s a lot like exercise – it works best when you do it often and regularly.
I'm one of those people who have to do exercise often and regularly to see any results whatsoever. I used to see this as very bad, but have started to see it in a different light...
Experience Business
Appletree has been helping to organise a business exhibition, Experience Business next month. The event will take place on October 10th at The Springs Hotel in Wallingford. Everyone is welcome to attend the free event. As...
Stop Wasting Your Marketing Budget!
I spoke to someone at a networking meeting recently, who told me about the different marketing he was doing. He was sending out leaflets and going networking and phoning potential clients and doing more networking and...
