Planning for a Great 2013?
How has 2012 been for you? How will 2013 be? Better, worse or about the same? Now is the time for you to decide! 2012 has been a tough year at Appletree. For the first half...
2012: In 140 Characters or Less
As 2012 draws to a close we've spent a few days looking at the marketing highlights of the year. London 2012 and its resounding success from both a sporting and marketing point of view was my...
How Do You Find Time to do Your Marketing?
"I don't have time to any marketing this week - I've got too much work to do." "I can't come to the networking meeting - one of my clients wants to see me." How often do...
Why should you use Twitter?
A few months ago I wrote a blog on what kind of information you should and shouldn't be tweeting. In this edition of my blog I would like to tell you why you should be on...
Why LinkedIn is Staying the Course as a Marketing Tool
With the ever increasing social media sites available, it's easy to conclude you haven't got time for them all, or they're losing their effectiveness. So how do you decide where to focus your time? It's also...
Do you need to be on LinkedIn?
Facebook pages, gaining Twitter followers, having hangouts on Google+, videos on YouTube. With the growing list of social media websites it's hard to keep up to date and know which ones are important and gain value...
How Do You Get Your Business off the Feast and Famine Roller Coaster
When I started my business back in 2000, I never knew where the next bit of work was coming from and when the next pay cheque would arrive. It was very different from the 9-5 job...
Google+ – Does your business use it?
Last week I was invited to an event at the Google offices in London -to say the least, I was beyond excited. The morning event had guest speakers from various businesses, one of them was a...
I Love it When a Plan Comes Together!
Those immortal words spoken by Hannibal Smith are still relevant today. For marketing to succeed, it's vital that you start any activity with a plan. The planning process is crucial for any business, and marketing should...
