Is a Mobile Optimised Website Important for Your Business?
Do you own a smart phone or tablet device? If so then it's pretty safe to say that you've used to it to surf the web. Each year more and more money is pumped into the...
Another year older… any wiser?!
At this time last year I wrote with some surprise about how many birthday wishes I received online, rather than on birthday cards. I wrote this with surprise yes, and I will admit, some disdain. Can...
Zen and the Art of Customer Service
What usually happens when you decide to stop using a service? You might email your service provider to tell them you're going and that's often it. No one waving goodbye to a valuable customer. No one...
Shall I Stick With My Apprenticeship?
When I first started my apprenticeship I honestly thought it would be a walk in the park. Up until a few weeks ago I was still in this mind set. To be completely honest I had...
Planning to Make an Impact with Your Marketing? Use Lumpy Mail
We've recently received a number of mail shots at Appletree - so of them bad, some of them worse and only one of them really great. What makes them different? I think it's the planning that's...
Do You Speak the Language of Your Clients?
Last week I was invited to an SEO webinar. It was only an hour long but still I got some useful tips out of it. Whilst on the call the speaker gave a few business stories...
Tumblr, Flickr, Diggit……. what next?!
In our last blog, Yan talked about Tumblr and how it can be a useful marketing tool. Is it me, or are there more and more ?'text-speak' style social media names cropping up? In terms of...
Tumblr in business: Should I be using it?
More and more businesses are starting to understand how important social media is and what it can do. Does that mean that your business should create an account for every social media website out there? In...
Should your business still be using email newsletters?
In my personal experience email newsletters are quite an effective marketing tool. However before I started at Appletree I had my doubts on whether or not newsletters still had a place in the marketing world. After...
Marketing in 2013
A relatively short time ago, marketing was pretty straightforward for small businesses. You could go networking, take out an advert in the local paper, maybe even send a mailshot. Nowadays that list has grown. You can...
