How Do You Build Your Personal Brand?
How Do You Build Your Personal Brand? Last week I wrote about how to develop your personal brand; this time I thought I'd share with you some tips on how to develop your Personal Brand Marketing...
How is Your Personal Brand Looking?
How is Your Personal Brand Looking? You know that people buy people before they buy what you're selling, don't you? It means that customers are looking for an emotional connection with the people from whom they...
Why is Skiing Like Business?
Why is Skiing Like Business? I've just had a brilliant week away, skiing in Austria with a group called NetSki. It was a business networking trip, combined with skiing, which got me thinking about the similarities...
In the A – Z of Marketing D is for … Direct Mail
In the A - Z of Marketing D is for ... Direct Mail In a world dominated by the internet and social media, most businesses seem to forget the power of direct mail. Direct mail is a...
In the A – Z of Marketing … B is for Banners
In the A - Z of Marketing ... B is for Banners If you ever visit exhibitions or browse stands at shows then chances are you've seen banners promoting products and services. Banners are a great...
Content Really is King
Content Really is King At the beginning of January 2014 I decided not to take on any new clients for the next few months. We've had some changes at Appletree recently in terms of staff and...
In the A – Z of Marketing … A is for Analytics
In the A - Z of Marketing ... A is for Analytics At our last team meeting, in the pub, we discussed blog topics for this year. We came up with the idea of 'The A...
What’s Your Plan for 2014?
What's Your Plan for 2014? Where's your business going this year? Do you have a plan? Do you know how much your turnover will be? Do you know how many new clients you'll take on and...
Being an Apprentice Must Be Rubbish!
Being an Apprentice Must Be Rubbish! On Monday I had my six month review with Chantal; it's hard to believe I have been at Appletree for half a year already. The time has flown by and...
The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year!
The Alternative 12 Days of Christmas ? or 12 different ways to promote your business next year! On the first day of Christmas my true love....... - so you think you know the rest? Here are...
