Creating eBooks that Prospects Love
I've been reading a great book recently 'The B2B Social Media Book'. It's a printed book, which was published in 2012, so probably written sometime before this. It's given me lots of ideas for how to...
Have you written a book?
Have you ever considered writing down your experiences and expertise? Advertising your expertise and experience in the medium of a book can be a help your brand to gain more value and your business to gain...
Simple Things to Improve the Performance of Your Website
You've got a website to help promote your business, excellent. Now, when was the last time you looked at it? When was the last time you looked at it from your customer's perspective? During a marketing...
Is it Worth Taking on an Apprentice?
Recently I went to a business development workshop with various business leaders from the local area. During the workshop the subject of apprentices came up and whether or not it is worth all the hassle to...
Measure Your Marketing to Make it Work Harder
I sold another copy of my book Magnetic Marketing, at a networking meeting last week. I seem to sell quite a few copies to people I meet at networking events, so I thought I should measure...
Should I Buy An Online Community?
One of the 'hot' topics in SEO at the moment is social media hits. A lot of businesses are now offering 'authentic' Facebook likes, YouTube views/likes and Twitter followers. These are not genuinely interested potential customers....
The Secret of Segmentation Part One
I'd like to tell you about two of our clients who have recently run very successful events. For both of them, the secret to the success of their events was in segmentation ? targeting the right...
YouTube vs. Vimeo – Which Should I Use?
Recently I've noticed a lot of interest in online videos and where to store them. The two obvious choices for video storage are YouTube and Vimeo. Many struggle to decide which website to choose because there...
LinkedIn Changes – Tips for Updating your Profile
Social media sites are always making tweaks and changes, based on customer feedback and constant monitoring of activity. Apart from spending all day working out what the changes are, how do you keep an eye on...
LinkedIn changes for better or worse?
Towards the end of last year social networking site LinkedIn made some changes that brought on some mixed feedback. The changes left users confused as to why features had been removed but at the same time...
