How Do You Use Social Media? Part 1
In business today, it is almost a given that social media forms part of a company?s marketing plan, regardless of the size of company. London 2012 was the first truly ?social media Olympics?, the results for...
An anecdote for a Friday about Pablo Picasso
A woman spotted Picasso sketching outside a café in Paris. The woman asked Picasso if he might sketch her, and charge accordingly. Picasso kindly obliged. In a few minutes he handed her an original Picasso.? ?And...
How Not to Network ? Common Mistakes and How to Avoid Them
Once you?ve learnt some of the skills of networking, you?ll find that it gets easier to do. However, there are plenty of things that can go wrong and affect the results of your networking efforts. Here...
Using Social Media in your Online Marketing Plan
With the rapid evolution of technology, information is flowing through a massive variety of media. In this day and age businesses and individuals are communicating more and more through social media, so the question is, have...
Business Rites of Passage
I read a great article today in one of the nationals (a printed version no less!) about an ingenious set of challenges for the writers? soon-to-be teenage son. He wanted more independence, more money, and more...
What is Networking and How Does it Work? Part Two
Back in June I wrote a blog post about how and why networking works. Click here to read that postand read on for more reasons that you should use networking to grow your business. Face to...
Introduction for an Apprentice
My name is Yan Couper-Harris, most recent family member of the Appletree family. I started my marketing apprenticeship here at the end of May and have been thoroughly enjoying it! I have started writing this blog...
Networking Does Not End When the Meeting Does
Last week I wrote about how to get over your nerves when you?re going to a networking meeting ? click here to read more. So you?ve made through the meeting and made your excuses. What next?...
Facebook Creates Job Board, but is it Taking Over?
Facebook has recently announced its plans to integrate a job search feature to its website, however this addition could have a negative impact on professional networking site, LinkedIn. The multibillion dollar company plans to launch the...
Animate your Content
Coming up with new ideas for your content can be challenging, encouraging people to read it is even more of a challenge! Your story about your business can cut through all the other information that we?re...
