Good website copy writing has never been about keyword stuffing. During April, Google announced its latest updates: Penguin and Panda. These updates are designed to allow Google to more easily identify those sites which have been...
At Appletree we work with companies in many aspects of their marketing, and one of our key recommendations is 1) to write and post blogs, and 2) to promote that blog effectively. For many of our clients...
What is a ?Blog?? Shorthand for ?Weblog,? a blog offers an easy way to present brief chunks of frequently refreshed Web content. Blogging has been a steadily increasing practice for most companies over the past few...
I?ve recently seen many articles emphasising the importance of your website copy being ?written for your customers not for search engines?. If, like most people, you haven?t got the time to research the very latest advice,...
Here?s what you?ve been waiting for! The 2011 Appletree Christmas Card Awards! I made a number of awards last year, for the best, worst, cleverest and most pointless Christmas card ? click here to read that...
Corporate Social Responsibility is something we hear more and more about in business. Instead of keeping our heads down and just working hard for our own ends, CSR is about looking into the wider community and...
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] In the last couple of weeks I?ve heard two different marketing presentations that give very different advice and I wanted to share them with you and let you decide which is...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I read blogging blogs that exalt the virtues of WordPress and what a fantastic platform it is to create a blog. But what they are mainly talking about is WordPress.org, the...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] What marketing have you done that has really worked? What have you done that hasn't been a great success? What was your best effort and what will you be doing more...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogging is definitely a 21st century phenomenon. So why am I thinking of it in Victorian terms? Quite some time ago I posted a question on LinkedIn asking how would a...
You’ve been working hard on your marketing. You’re speaking the right language and the enquiries...
Business is built on trust. Your prospective clients need to trust you before they’ll buy...
