How Can an Ebook Promote Your Business?
A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...
Do People Really Buy People?
'People buy people' is a phrase you've probably heard more times than you need to, but when you sell a service it really is important. I'd like to share a story with you, to show you...
Do You Plan Your Social Media?
I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...
Mentoring your Business into the Future
You need to do some marketing to help improve your business, but you have no idea where to start, marketing is such a broad subject that the start line could be anywhere. In the past you...
Creating eBooks that Prospects Love
I've been reading a great book recently 'The B2B Social Media Book'. It's a printed book, which was published in 2012, so probably written sometime before this. It's given me lots of ideas for how to...
Tumblr in business: Should I be using it?
More and more businesses are starting to understand how important social media is and what it can do. Does that mean that your business should create an account for every social media website out there? In...
How to make marketing work for your business in 2013
What's the first stage of getting your marketing to work for you? Plan it. This doesn't mean creating a formal marketing strategy document after days of brainstorming and " blue sky thinking". It basically means looking...
The Art of Marketing Integration
The art of integrating your marketing is easy if you keep it simple. Our previous blog illustrated how your marketing activity should be linked by a common message - and integrated - to be most effective....
Look After Your Clients and They’ll Look After You
"I need to find new clients." This is something I hear all the time from business people I meet. "What's the best way to do it?" they ask me. In my blog of 10 October 2012...
