Lots to Like with LinkedIn
I?d like to share with you an idea that one of my clients came up with, which has helped her grow her mailing list by a huge amount and has helped her start a relationship with...
What is Networking and How Does it Work? Part One
In the simplest terms, face to face networking is about meeting the people who will help you make a success of your business. These people can be clients, suppliers and all the other people who can...
Don?t let Google Updates affect your Rankings
During April 2012 Google rolled out its latest updates, Penguin and Panda. The objective of the updates is generally to repel those website which are written primarily to score highly in Google rankings. Those sites which...
Marketing Your Blog Part 3
In Marketing Your Blog Part 2 we looked at ways to promote your blog 1-6. Here?s the final instalment of this series, giving you more tips on how to make sure your blog is working hard for...
Why Running a Business is Like Running a Half Marathon
About a year ago I wrote a blog on how marketing is like running - because I'd just completed my first half marathon. Click here to read that post. On Sunday 6 May 2012 I finished...
Marketing Your Blog Part 2
In part 1 of Marketing Your Blog we considered in brief a summary of the most effective ways to market your blog. In Part 2, we?ll look at some of these ways in more detail, and...
The Special Effect way of using Social Media
At the end of March 2012 I went to a networking meeting of the Late Breakfast in Oxfordshire. We were treated to a brilliant talk by the guys at Special Effect, a charity that helps people...
What to do with your blog once you’ve written it?
At Appletree we work with companies in many aspects of their marketing, and one of our key recommendations is 1) to write and post blogs, and 2) to promote that blog effectively. For many of our clients...
10 questions potential clients want to ask you
I?ve written a blog of 10 questions that you can ask a Marketing company, before you invest in their services. Click here to read it. As I was writing the questions, I realised that this is...
You want a blog? – Here is how to write it
You?ve decided blogging is for you and will be valuable for your company. So, how do you make it effective? Follow these simple steps as a good starting guide. Step 1 - what?s your focus going...
