There’s a marketing strategy that you won’t find in any marketing book. It’s not covered by any courses that you can attend, to learn about marketing. You mind find it if you google it, but you probably won’t find an online course to teach you about it. This marketing strategy is something that many traditional salesmen disapprove of. Even some marketing consultants disapprove of this strategy.
However, if you’re a coach, consultant or trainer, this marketing strategy is one of the most effective strategies that you can use to promote your business and turn more prospects into actual clients. If you’ve read the title of this blog, you’ll have figured out by now that this much underrated marketing strategy is Generosity.
When you’re a coach, consultant or trainer, you’re selling yourself – your own time, expertise and experience. You can’t put any of these things into a box and stick a label and a price on them. So how do you show people exactly what they’re going to get from you? You need ways to demonstrate how you can help to solve the problems that your prospects are struggling with. You need to show them that you know what you’re talking about and that you can actually put your expertise into practice.
So how do you demonstrate your expertise and experience? How can you prove to your prospects that you can really help them? One of the best ways to do this is through generosity. Let me give you some examples:
These are just three ways in which you can use generosity to promote your business (and you’ll find lots more suggestions on my website – all for free, of course!) I’ve used generosity to successfully promote Appletree for many years, so I know that it works. If you’d like to know more, or you need some more advice on how best to use generosity to grow your business, just get in touch. Click here to email me or call me on 01635 578 500 and I will give you as much (free) advice as I can!