Way back in about 2005 I started sending out an email newsletter every month. Scribbles has been published on the third Wednesday of the month since then without fail. Two years later people started telling me that email newsletters are dead and that they’re not an effective way of promoting a service business.
In the middle of 2017 I sent out a regular issue of Scribbles. A couple of days later, a former client replied to the email, asking me if we could get together to talk about me doing his marketing for him. We had last worked for his previous business about 10 years ago; I hadn’t seen him for nearly 6 years. But Scribbles did its job of keeping us in touch and reminding him to contact me when he was ready for help again.
This is just the most recent example that I have of how email newsletters continue to work. I have many more examples from Appletree and our clients, for whom we write and publish email newsletters. But I also see too many email newsletters done badly, that could lead you to believe that they don’t work. Here are a few pointers to help you to get your newsletter right.
Newsletter Know How
The one thing that seems to stop most people from writing a regular newsletter is now knowing what to write about. “I can’t come up with enough ideas or topics,” is a phrase I hear all the time. For some reason I find it very easy to come up with ideas – the rest of 2018 is already planned out – and I do this all the time for my clients. If you’re stuck for ideas, do get in touch and we can see how quickly I can come up with some ideas for you. Just click here to email me or call me on 01635 578 500.