we ordered our Christmas cards. We didn't do it because I'm a huge fan of
Christmas and because we can't wait to put up the decorations (Iím not and we
can!) We ordered our cards well in advance, because we have a plan for our
marketing, which allows us to make the most of our limited budget and not miss
of Scribbles is not about Christmas shopping. It's about how to plan ahead so
you make the most of the opportunities that come your way, without costing you
Plan Ahead to Save Time and Money!
Here are a
couple of good reasons to plan ahead with your marketing.
Christmas is coming!
In July the
Christmas card catalogue dropped through our letter box. Instead of chucking it
into the recycling bin and trying not to think of all things festive until
November, we went through the catalogue and picked our favourite design. Then
we looked at our database and counted up the number of clients, suppliers and
hot prospects to whom we want to send our cards this year. That showed exactly
how many cards we needed to buy and we placed the order in the middle of
August. The cards were delivered a couple of weeks later and they'll sit in the
cupboard until November.
Why did we
order the cards so early? Because the company from whom we buy them gives us a
really great discount of 20% if we get our order in before the end of August.
That's a really good saving! And the other reason for ordering so early, is because
we hand write all the envelopes and write personal notes into every one. We
each sign them and then stick stamps on, ready to go into the post box in the
first week in December. That way, they reach our friends and colleagues in
plenty of time to be enjoyed.
to make the most of the early bird discount, because we maintain a database of
our contacts. We keep it up to date all through the year, with all sorts of
details, including who we'd like to send our Christmas cards to. That way, when
it comes to early bird ordering time, we can do it quickly.
Marketing Plan means that you can save money and grab good opportunities.
next three months Iím speaking at four different events. The dates have been
agreed in advance so that thereís plenty of time to promote them and to make
sure we have the materials we need. There is a banner that shows graphically what
we; there will be a pile of copies of Magnetic Marketing that people can buy; there
will be workbooks and pencils. And there will be plenty of people at each
event, because the organisers and I will have had lots of time to tell you
approached me and asked me to speak at an event next week, I would probably
decline. Why? Because I might not be ready. And because there might not be many
people there, if the organiser hasnít had much time to promote the event.
However, I know
that running workshops is a great way to promote our business, so I look ahead
and get the dates booked in early. Iím already booking dates for January and
Marketing Plan means that you make the most of the good opportunities that come
along and get the best from your limited budget.
in your Marketing Plan for the rest of this year? How is your Plan looking for
next year? How will it help you save money and get better results?