How Can an eBook Promote Your Business?

Dear Reader

Most people know that there is a book within them, but the majority of people never get around to writing their book. No structure to work to? Not enough time? Not sure where to start? Not sure how it will make your millions or promote your business?

Perhaps an eBook is the way to get started. This issue of Scribbles looks at what's involved and how you could use an eBook to grow your business.

Best wishes,


How Can an Ebook Promote Your Business?

A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. But writing a whole book can be a daunting task, so why not start with something smaller and less expensive, like an eBook? Here's how you can get started.

Set your structure. A couple of years ago I started to write a book about Marketing Planning. The idea actually came from a presentation I'd been asked to give at a networking meeting, about the basics of Marketing Planning. I created the structure for the talk, based on the nine stage planning process I've been using for many years to help other businesses to grow. Having written the talk, I realized that I actually had the structure for the book too! Once you have your structure, you'll find it much easier to get going, so think about the key topics you want to cover in your eBook.

The time and place to write. Trying to write in my office rarely works. The phone rings or someone says something that distracts me. Instead, I like to write at my kitchen table, with a cup of tea, a cat and view out into my garden. I have also found that I do my best writing in the morning. When I'm working to a writing deadline, I spend the first hour of each working day writing in the kitchen, before heading for the office. Find the time and time that suits you best.

Work to a deadline. When I don’t have a deadline to work to, my writing doesn't get done. Other things crop up and seem to be more important. I'm currently working on my second book (with the working title of One in Ten) which has to be printed by 13 September 2013. I've worked out a schedule for getting the writing finished and time for everything else that needs to be done, for it to be ready.

Editing and proof reading. I am hopeless at proof reading my own work, so I always ask someone else to do it for me. I also had help with the editing of my first book, to make sure I was on the right track. If you're writing your first book, look for someone who can guide you, to make sure your book hits its mark and does its job.

How does it look? The layout of any book is really important. It has to look professional and be easy to read. My first book was a workbook, full of tables and space to write. I worked with a graphic designer who works on a lot of books, to create something that looked just right.

Promoting your book. So you've written your eBook and it looks wonderful. Now you need to tell people about it! Talk about it when you go networking; put it on your website and make it easy for people to buy; and sell it through Amazon. You can give away free copies to people who will help you spread the word – or to potential clients.

So that's how to create an eBook. What's stopping you?!


Buy Online

I'm still working on turning my book Magnetic Marketing into a series of eBooks. If you'd like a hard copy of the full thing, click here to order your copy.

I have already written eBooks about using email newsletters to promote your business and how to get better at networking. Both are available to order online now.


Planning in Practice

Do you have a steady flow of clients knocking at your door? If not, do you know how to get that steady flow? Join us in Oxford on 26 June 2013 for a full day workshop, where you'll all get the help you need.

Using our tried and tested process, that forms the structure of my first book, we'll help you create an Action Plan that is guaranteed to bring new clients to your business. A private session would cost you £1000 but this workshop costs just £40 +VAT!

Click here to book online.


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