Online marketing and social networking thrives on interaction. Without this, there is no purpose to doing any of it! It would be like talking to an empty room with an echo.
But to encourage interaction, there has to be a good reason for it. In the end, it all boils down to: content. If there is something worth while reading, understanding, learning or sharing, then the chance for interaction from your friends, followers, audience or subscribers increases. It must be good value, interesting, exciting, educational, controversial or even down right annoying to encourage a response.
And then if you don’t ask, you don’t get. Not everybody will be inclined to interact or leave a comment, respond to a question or interject with their point of view, or be inspired to share their knowledge or expertise. It’s worth noting that those who are active on social networking are more likely to interact – are you one of them? If not, are you ready to break out of your mould and join the throng?