Why you need a strategy for your marketing ? part two
Friday 18 November 2011
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What makes your perfect clients tick?

Chantal Cornelius, Appletree MarketingIf you?d rather work with PERFECT clients, than ones that sometimes pay you on time and don?t demand too much too soon, you need to work out who these people are. One way is by thinking about what makes them tick. If you already have a perfect client, think about how they would answer the questions below. (If you don?t yet have a perfect client, think about how one might answer the question.)

There are five questions to ask them.

  1. What gets you out of bed in the morning?
  2. Who is the most important person to you?
  3. What is the most important to you?
  4. What do you want to achieve in your life?
  5. What do you love about your life?

When you?ve got the answers to these questions, look over them. Does your perfect client remind you of anyone? Do you see yourself in the answers you?ve written down?

Here?s the clever bit that will make your marketing easy. The Law of Attraction, when applied to business, says that people want to work with people just like them. This means that if you are hard working, passionate about helping other people and you get out of bed in the morning because you like a challenge, chances are that your perfect clients are just the same. It means that you will find it difficult to work with people who don?t really care about what they do or are only in it for the money. Trying to attract people like that to do business with will be hard work and you won?t enjoy the work you do for them. On the other hand, when you know what sort of people your perfect clients are, you?ll find it easy to attract them ? they will actually come and find you! How much fun will that be? How much time and money can you save on your marketing now?

If you already have a perfect client, once you?ve written the answers you think they would give, call them and ask what makes them tick. See if you know your perfect clients as well as you think you do!

Want to know more about how to find your perfect clients and the best marketing to attract them? There?s more of this in my new book ? Magnetic Marketing. Click here to order your copy.

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