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6 Months Down The Line

6 months down the line I am now in the sixth month of my apprenticeship! It's hard to believe that I've been working for Appletree for half a year; everything is becoming second nature to me....

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Make Your WordPress Website Perform

In our previous blog we wrote about how easy it is to develop a website using a platform such as WordPress.  What was known predominantly for blogging, it can also be used to make great websites. ...

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Websites

When your website needs an update, do you do it yourself or do you have a website specialist doing it? A lot of businesses have to consult the website designer they used to create their website...

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The Art of Marketing Integration

The art of integrating your marketing is easy if you keep it simple.  Our previous blog illustrated how your marketing activity should be linked by a common message - and integrated - to be most effective....

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What is Integrated Marketing?

Integrated marketing is the strategy of bringing together multiple marketing tools to give the most effective results. Using various methods to market your business is a good thing, but are they all giving the same message?...

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Have you started planning next year yet?

Success in business is about knowing where you want to go and planning ahead, to make sure that you get there. A few years ago, we got to the end of the financial year end for...

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Email newsletter

What is an Email Newsletter? Email newsletters are a brilliant way of keeping in contact with your previous and current clients. A newsletter is a written publication (by yourself or a paid writer) with a specific...

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Clever Marketing – Genuinely Good for SEO at Last!

At Appletree we provide marketing support for our clients across many activities, from planning strategy to writing blogs and social media updates. Increasingly, we achieve great SEO results not because we are working to a strategy...

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The Start of Your Marketing Journey – where is your business now?

A lot of people I meet who run small businesses are working really hard to grow those businesses. They are doing loads of marketing, spending lots of their valuable time and quite a bit of their...

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How Important is SEO?

What is SEO?   I've mentioned SEO a lot in my blogs and thought I would write a blog about why it is so important. SEO, Search Engine Optimization, is a online marketing strategy of improving...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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