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‘Tis the Season to be Giving!

Every year in December, people start talking about Christmas and what it’s really about. For me, one of the most important aspects of the festive season (aside from spending as much time in our local pub...

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YouTube Your Way to Success

In the last blog, I discussed Facebook for Business as a part of the Social or Not To Social Series. This week let's explore the video element and how YouTube as a social media platform can...

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How To Get More Views For Videos

You have recognised that videos are an important marketing activity that connects you with your audience. You have started filming, creating and uploading videos but noticed that the videos are not reaching the amount of views...

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Is SEO that effective?

  Search Engine Optimisation (SEO) is such a vital part of the digital marketing world that recently we are seeing more and more companies offering it as a service. More businesses are claiming SEO expertise as...

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Does YouTube Work for Business?

Can videos work to showcase your business? When I started working with Appletree I had no idea how a small business could use videos to show what they are offering. As far as I was concerned...

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Video in Business

Did you know that YouTube is the 2nd most used search engine in the world? This would suggest that more and more people are using videos to answer their questions, give them knowledge or even just...

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Should I Buy An Online Community?

One of the 'hot' topics in SEO at the moment is social media hits. A lot of businesses are now offering 'authentic' Facebook likes, YouTube views/likes and Twitter followers. These are not genuinely interested potential customers....

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YouTube vs Vimeo: The Conclusion

In Yan's recent blog he talked about pros and cons of YouTube and Vimeo to host promotional videos.  We advise the vast majority of our clients to use videos to promote their business, and post them...

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YouTube vs. Vimeo – Which Should I Use?

Recently I've noticed a lot of interest in online videos and where to store them. The two obvious choices for video storage are YouTube and Vimeo. Many struggle to decide which website to choose because there...

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Animate your Content

Coming up with new ideas for your content can be challenging, encouraging people to read it is even more of a challenge! Your story about your business can cut through all the other information that we?re...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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