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What Does a 24 Year Old Think about Social Media?

What Does a 24 Year Old Think About Social Media Over the past 6 months at Appletree, I have been blogging about and using social media much more than I would from home. So what's it...

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The Journey So Far!

  2013 has been a quite a roller-coaster ride for me personally and professionally. There have been some major changes and learning experiences during the year. The journey has been somewhat interesting, from facing redundancy to...

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Bah Humbug – Bring on The Festive Marketing Ideas

Christmas is here - bring on the Festive Marketing There are five weeks until Christmas is upon us, making the large companies going crazy with festive spirit. In the past week I have been bombarded with TV...

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Facebook: The Biggest Waste of a Marketers Time

Facebook: The Biggest Waste of a Marketers Time In my experience whenever the topic of social media is brought to the table, Facebook is usually the first platform mentioned. Either Facebook is one of the most...

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Twitter, The Platform For Updating The World That You Had A Cup of Tea

Twitter, The Platform For Updating The World That You Had A Cup of Tea On Monday Nidhi gave us the beginners guide to Twitter. Included in this blog, Nidhi supplied us with some fantastic tips on...

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Beginners Guide to Twitter

In my previous blog, I discussed how to use LinkedIn. For this week, let's look at Twitter. Twitter is a micro-blogging platform that helps individuals broadcast small elements of conversation such as short sentences, images and...

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The Biggest Mistake You Can Make in Networking

The Biggest Mistake You Can Make in Networking I used to think that networking was all about getting to know people. I thought it was supposed to be about two people having a conversation, sharing information...

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Social or Not To Social?

The media with which we communicate as individuals and businesses is constantly changing and evolving, reflecting the changes in technology and preferences in consumption of content. A revolution in media is taking place, by the choices...

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Making Twitter Work

In our unending quest to achieve good rankings for our clients (and Appletree) I read with interest recently that research, published by Branded3 has shown a positive correlation between the number of times a brand is...

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How Do You Tweet Outside the Office?

    It is recommended that your business/business leader should be tweeting every 30-60 minutes, so if we took that statistic into a working day - Monday 9-5, this would suggest that you tweet between 8-16...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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