The 4Ps of Marketing – Number 2 = Product
In my last blog, I wrote about the first of the 4Ps of marketing. These four Ps are some of the fundamentals of marketing that underpin many of the best campaigns. Click here to read P...
The 4Ps of Marketing – Number 1 = Price
Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I learnt about the 4Ps of Marketing. They were gospel and...
Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing
Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing How often do you think that you’ll just spend a little more on a bigger advert, just to see if it works? Or do...
Why Do We Use Social Media?
Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get together to share the successes of the recent quarter, award...
The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year!
The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year! On the first day of Christmas my true love … – so you think you know the rest? Here...
The A – Z of Marketing: The Full List
The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...
Take Your Business on Tour!
Take Your Business on Tour! When Appletree turned 10 years old, I celebrated by writing a book full of the lessons I'd learnt, to help other small business owners avoid making the same mistakes. It took...
In the A – Z of Marketing P is for … Pictures
In the A - Z of Marketing P is for ... Pictures "A picture paints a thousand words'' Frederick R. Barnard, 1921 Almost 100 years later and it would seem that businesses are starting...
What are Your Business’s Core Values?
What are Your Business's Core Values? What makes your business tick? What do you stand for? When you know the answers to these questions, you can use them to promote your business and really stand out...
This Month’s Utterly Fab Customer Services Awards go to …
This Month's Utterly Fab Customer Services Awards go to ... In the last couple of weeks I've experienced a few really wonderful examples of customer service - so wonderful, in fact, that I wanted to share...
