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Monday 14 May 2012

Who does your networking for you?

When you go to a networking meeting, are you looking to meet clients? Will there be people in the room to whom you can sell your […]
Friday 27 May 2011

The importance of long-term marketing

Businesses have a varied view of what marketing is for, and how it can be used, and it invariably depends on their financial position, the product […]
Monday 16 May 2011

The importance of a personal email list

None of us like receiving spam. So considering we all hate spam so much, why do businesses still pursue buying lists of contacts to sell their […]
Tuesday 3 May 2011

Popularity, sociability and desire

The Royal Wedding has been a really ‘big’ thing during the past month, not just here in jolly old Blighty, but absolutely massive in the States. […]
Monday 18 April 2011

How to build your brand through social media

First, let’s get outside the concept that a brand is your logo, and establish that it’s also your customer service and your attitude to those who […]
Tuesday 15 February 2011

How to make a brand powerful

I noticed a clever piece of branding yesterday on Twitter. It was incredibly subtle (the best marketing always is) and this company took advantage of Valentine’s […]
Tuesday 2 November 2010

Which is more important, Sales or Marketing?

Which is more important, Sales or Marketing? Can you effectively grow your business using one and not the other? If you’re on a tight budget, do […]