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Friday 20 April 2012

Doesn?t every marketing company have a database?

I nearly laughed out loud when one of my clients asked me if I have a database ? somewhere to store details of all my clients […]
Monday 27 June 2011

Using events to promote what you do

Do you use events to promote your business? You probably go to networking meetings, to connect with new prospects, but have you thought where else you […]
Friday 17 June 2011

What gaps are in your communication strategy?

The fourth assignment for my CIM Professional Certificate in Marketing involves creating a communications audit on the organisation I have based my assignment upon. After I […]
Monday 11 April 2011

You’ve got to test to be the best

Reading Buses are in a bit of a mess at the moment. This affects me because my children use them to get to school, but it […]
Monday 13 December 2010

How important are your competitors?

All businesses, whether large or small, should always be aware of their competitors. But this doesn?t mean you should be frightened of them, or even ignore […]
Wednesday 27 October 2010

The power of being positive ? part four

Here is the final section from the sample chapter of my book (working title One in Ten ? How to Survive Ten Years in Business). The […]
Tuesday 1 June 2010

When did you last ask your clients what they think of you?

Every two years, we take the plunge and ask our clients what they think of us and the service they receive from us. We ask questions […]