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Thursday 24 April 2014

In the A – Z of Marketing N is for (printed) Newsletters

In the A – Z of Marketing N is for… (printed) Newsletters With the popularity of the internet at an all time high, email newsletters appear […]
Wednesday 11 December 2013

The Truth About Marketing

The Truth About Marketing Marketing is not as simple as you might think. It’s made up of many different activities, so how can you tell the […]
Wednesday 31 July 2013

Why Do You Read Email newsletters?

How many email newsletters that land in your inbox do you actually read? Do most of them get the ‘delete’ treatment before you’ve read them? Is […]
Monday 16 May 2011

The importance of a personal email list

None of us like receiving spam. So considering we all hate spam so much, why do businesses still pursue buying lists of contacts to sell their […]
Monday 29 November 2010

Bothered by spam? Here’s a way out

My colleague Andrew received a business card  from an attendee at Ladies That Lunch so he could put his details on the newsletter mailing list. This is a […]
Friday 22 October 2010

Using analogies to explain the technical bits

Quite a lot of what I do is technical. There was once a time when I didn’t understand what I do, so I had to learn, […]