Don't You Just Love it When Your Clients Complain? Do you look forward to receiving complaints from your clients, or do you cringe every time you answer the phone, in case there's an unhappy client at...
Save Money by Measuring Your Marketing How often do you measure your marketing? Do you know which of your marketing activities are giving you the best return and which ones you should stop doing or change?...
In the A - Z of Marketing, T is for - Targeted Marketing I often meet people who tell me they've tried all sorts of different types of marketing because "Well, you have to, don't you,...
Speaking in public is a great way to promote a service business. It gives your audience the chance to experience you and a get a taste of what you could do to help them. It boosts...
In the A - Z of Marketing, R is for - Referrals R could be about Reputation, Relationships or Regular Marketing. They are all important and I've written about all of them recently, so I decided...
In the A - Z of Marketing Q is for ... Questions In the olden days, to promote your business and sell your services to a potential customer, you would turn up at their office and...
In the A-Z of Marketing, J is for ... Joint Ventures According to Wikipedia, a joint venture (JV) is a business agreement in which the parties agree to develop, for a finite time, a new entity...
Three Ways to Make Your Business Different In a crowded market, it's really important to show your potential clients (and your competitors) what makes you different and better than the other businesses that do the...
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
Alex Polizzi, The Hotel Inspector, knows a thing or two about running successful hotels and about turning struggling establishments into ones that really thrive. While watching an episode on the TV recently, it occurred to me...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
My forthcoming book is the result of over 20 years of looking for better ways...
