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How To Get More Views For Videos

You have recognised that videos are an important marketing activity that connects you with your audience. You have started filming, creating and uploading videos but noticed that the videos are not reaching the amount of views...

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Real Marketing vs Ranking ‘Fixers’ – the Battle Continues …

I've been writing about how SEO should be approached from a true marketing perspective for what seems like an age now. Back in autumn 2012 I wrote a series of blogs, starting with 'Why clever marketing...

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Is SEO that effective?

  Search Engine Optimisation (SEO) is such a vital part of the digital marketing world that recently we are seeing more and more companies offering it as a service. More businesses are claiming SEO expertise as...

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Should I Use LinkedIn As a Person or a Business?

Within the past few months we at Appletree have really noticed a much higher level of interaction on LinkedIn. This can include engaging with your contacts, talking in a discussion with potential clients or even website...

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Facebook for Business

"There are over one billion people on Facebook. Learn how to reach the right audience for your business and turn them into customers". Facebook, 2013 This is the opening line on the Facebook for Business home...

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Facebook Page – Can it actually bring me Business?

Recently we have had a lot of people asking us about using Facebook pages.  Some of the common questions are "Will they actually bring something to my business?" or "What do I post on Facebook to...

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Google+

This is the one social media site we've used the least for our clients to date, and I don't really know why.  You'd think any product from Google would have been a forerunner from the start,...

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Why Carry Out a Website Audit

Appletree's website review (audit) is designed to ensure your website reflects best practices according to design, content and search engine optimisation.  The objective of the audit is to make recommendations to improve the website design, increase...

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Do You Plan Your Social Media?

I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...

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How often should I update my website?

When was the last time you had a look at your website? I mean properly had a good look through your website and thought, I need to update this! We (at Appletree) are finding that more...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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