How Do You Know if Your Marketing is Working?
One of the secrets of good marketing is to find out what works and do more of it. So how do you find out what works? You measure your marketing! I am always amazed by the...
One of the secrets of good marketing is to find out what works and do more of it. So how do you find out what works? You measure your marketing! I am always amazed by the...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In marketing terms, people view using Twitter in different ways. Some see it as a somewhere to make friends and listen to lots of gossip. Others use it for fact finding...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] One of my clients told me that she?d given some vouchers to someone to say thank you for a referral she?d given her. Nothing new in that, I know. I do...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] ?We?ve got 100 years of providing accountancy services.? ?We?ve worked with hundreds of satisfied clients.? ?Our products are the cheapest and best.? ?We listen to what our clients want and provide...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Some networking groups only allow one person per ?industry? to attend their meetings. For some of us, this is not as simple as it sounds. If you?re in marketing, you could...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Twitter isn't just about sending your followers chatty messages constrained to 140 characters, or valuable tips that can be shared. You can use it like a search engine too, or a...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] This was the subject of the presentation I gave at a breakfast networking meeting on 16 June. If you missed it, or if you were there and you'd like a reminder,...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Referrals can come in all shapes and sizes and from all directions. They don't just come from your clients - have you thought about where else they can come from? Here are some...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...