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Making a case for case studies

A great way of promoting what you do is by writing case studies about your clients. They are also a great way to get feedback from your clients and to build up stronger relationships with your...

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Web-attractiveness isn’t necessarily good design

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Reading through the LinkedIn Groups a question grabbed my attention. It was a lady who was obsessed with setting up a series of fancy designed monetized blogs. As well as wavering...

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The importance of interaction

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] When you're dealing with social media, one of the most important things to consider is interaction. Interaction is when your readers, audience, fans, friends or whatever are compelled to respond to...

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Don?t waste your time writing that newsletter!

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve just spent an hour catching up on reading newsletters. I often don?t have time to read them as they arrive, so put them somewhere safe and then read them when...

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How not to do newsletters

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] There are three secrets to publishing a great newsletter, that gets read and that will bring you business. 1. Planning ? don?t do any. Just make it up as you go...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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