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How Do You Come Up with Blog Ideas?

How Do You Come Up with Blog Ideas? This is a question I’m asked on a fairly frequent basis. Lack of content and ideas seems to be something that prevents many people from blogging on regularly....

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Take Your Business on Tour!

Take Your Business on Tour! When Appletree turned 10 years old, I celebrated by writing a book full of the lessons I'd learnt, to help other small business owners avoid making the same mistakes. It took...

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How Do You Find the Time for Marketing?

How Do You Find the Time for Marketing? In September last year I published my second book. I ordered plenty of copies and started telling people about it. I took it to networking meetings in order...

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Content is Queen

Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of marketing material, for all sorts of small businesses. As time has...

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In the A – Z of Marketing N is for (printed) Newsletters

In the A - Z of Marketing N is for... (printed) Newsletters With the popularity of the internet at an all time high, email newsletters appear to be the most popular form of newsletter to use,...

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Why Do You Read Email newsletters?

How many email newsletters that land in your inbox do you actually read? Do most of them get the 'delete' treatment before you've read them? Is there any point in spending loads of time and effort...

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Can Email Newsletters Bring Any Business In?

Recently I started a research project for our email newsletter service, Just Add Content (JAC). The purpose of the research was to identify if people would be interested in using JAC as a DIY newsletter service:...

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Are Newsletters Still Relevant Today?

At one of our client marketing review meetings recently our client asked - are newsletters really useful anymore?  Do people really read them and are they good for our business? My response?  A resounding yes! Agreed,...

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What’s Your Newsletter RoI?

The costs involved in setting up and maintaining a newsletter do not have to be high.  If you can string a sentence together, know about your subject and have the time to commit to regular writing,...

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Should your business still be using email newsletters?

In my personal experience email newsletters are quite an effective marketing tool. However before I started at Appletree I had my doubts on whether or not newsletters still had a place in the marketing world. After...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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