Social Media Tools and How to Use Them
In my previous blog we looked at how to approach the use of social media as a marketing tool, aligned with business goals. It?s really important to ensure you identify what you are aiming to achieve from...
Don?t let Google Updates affect your Rankings
During April 2012 Google rolled out its latest updates, Penguin and Panda. The objective of the updates is generally to repel those website which are written primarily to score highly in Google rankings. Those sites which...
What to do with your blog once you’ve written it?
At Appletree we work with companies in many aspects of their marketing, and one of our key recommendations is 1) to write and post blogs, and 2) to promote that blog effectively. For many of our clients...
Newsletters – Great for SEO and Website Visitor Value
A regularly published B2B email newsletter is a key component of most B2B digital marketing strategies. They are a cost-effective way to nurture prospects and help maintain a relationship over a client's lifetime. They are a...
Why Can?t Salesmen Do Marketing?
At a recent networking meeting I spoke to a salesman from a printing company, about how he was looking for someone to do marketing for his company, to support their sales team. With too much work to...
Long Term Marketing
I recently had a very interesting meeting with a website designer, who is looking for help with creating social media content for his clients. When I got thinking about how we came to be having this...
Can you sell from the stage?
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] Can you sell your products and services from the stage? I?m not talking about the theatrical stage or suggesting that you become an actor. This is about selling what you do...
How to sell a book without selling a book
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] My book has been rejected by two publishers! I?m dismayed and I?m giving up! No, not really. There are plenty of other publishers out there who I can approach and someone...
Ranting, reminding and rewards from Recognition Express
[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] I have worked for Appletree for nearly 4 years as Customer Service Administrator. I was thrilled to be presented with an award plus lots of lovely goodies from Recognition Express. I...
14 ways how to optimise your website’s index page
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A question from LinkedIn presented this subject, and I duly responded with these following points. They are in no particular order, just as they came out of my head. This information...
