What’s Your Newsletter RoI?
The costs involved in setting up and maintaining a newsletter do not have to be high. If you can string a sentence together, know about your subject and have the time to commit to regular writing,...
Should your business still be using email newsletters?
In my personal experience email newsletters are quite an effective marketing tool. However before I started at Appletree I had my doubts on whether or not newsletters still had a place in the marketing world. After...
Why I Regularly Read Newsletters
In Appletree's latest newsletter Scribbles, we discussed if newsletters are still useful in today's information crowded world. Our view is that yes they are, if researched and executed properly. I subscribe to quite a few newsletters,...
Look After Your Clients and They’ll Look After You
"I need to find new clients." This is something I hear all the time from business people I meet. "What's the best way to do it?" they ask me. In my blog of 10 October 2012...
Ask your readers if, and why, they are reading your e-newsletters
One of the key tools we use for our clients is e-newsletters. We plan, write and deliver these according to our clients marketing objectives. Read our blog on why e-newsletters are great for SEO. We always...
Email newsletter
What is an Email Newsletter? Email newsletters are a brilliant way of keeping in contact with your previous and current clients. A newsletter is a written publication (by yourself or a paid writer) with a specific...
Clever Marketing – Genuinely Good for SEO at Last!
At Appletree we provide marketing support for our clients across many activities, from planning strategy to writing blogs and social media updates. Increasingly, we achieve great SEO results not because we are working to a strategy...
What’s the Difference between Sales and Marketing?
I often get asked this question and have heard a number of different answers. Salesmen will tell you that you can do sales without marketing - and that the latter is probably just a waste of...
Animate your Content
Coming up with new ideas for your content can be challenging, encouraging people to read it is even more of a challenge! Your story about your business can cut through all the other information that we?re...
