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“How Do I Show My Business Expertise?”

In last week’s blog we looked at the challenge of not having an established business reputation – whether you’re new to business or you’ve made of change of direction. We saw that having a strong reputation...

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“How Can I Grow My Business When No One Has Heard of Me?”

If your business is fairly new, you’ve recently moved to a new area, or you’re launching a new service to a new market, building up a strong reputation can be hard work. You need that reputation...

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How Consistent is Your Marketing?

In last week’s blog (which you can read again here) we looked at some of the reasons that your business might not be growing as quickly or as well as you’d like it to. One of...

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“How Do I Keep My Clients?”

In last week’s blog we looked at the problem that many services businesses struggle with – the problem of losing clients. Read that post again if this is something your business struggles with. So how do...

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How Do You Encourage Other People to Say Yes to Your Sales Proposal?

How Do You Encourage Other People to Say Yes to Your Sales Proposal?   Last year one of my clients asked me to write a newsletter for him, about how to influence people and, in particular,...

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How to Use a Soft Start for Your Presentations

How to Use a Soft Start for Your Presentations Many years ago, I learnt a very clever way of starting talks and presentations that I’ve been sharing ever since. It’s called the ABCD of Introductions and...

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How Do You Come Up with Blog Ideas?

How Do You Come Up with Blog Ideas? This is a question I’m asked on a fairly frequent basis. Lack of content and ideas seems to be something that prevents many people from blogging on regularly....

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Content is Queen

Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of marketing material, for all sorts of small businesses. As time has...

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In the A-Z of Marketing, K is for … Knowledge

In the A-Z of Marketing, K is for ... Knowledge  I wrote in this blog a couple of weeks ago about how sharing your expertise is a great way to promote your business and grow your reputation....

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Because People Buy When They Trust You

When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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