How Not to Win New Clients
I shouldn’t have won James as a new client last year. Why not? Because I didn’t do my marketing properly! Read More
In the A-Z of Marketing, U is the Importance of Being Unique
“No one else does what I do; my business is unique.” This is what I hear from time to time from prospective clients. They are convinced that they don’t have any competitors and that no one...
In the A-Z of Marketing R is for Relationships
When I started writing this A-Z of Marketing, I did not plan out what I would write about for each letter. I often wait for inspiration and that’s exactly what happened with R. I was sitting...
In the A-Z of Marketing – J is not for Jargon, but for Jokes
The great thing about writing an A-Z of Marketing is that you don’t really have to have a clear idea of what you’re going to write about, until the time comes to sit down and write...
In the A-Z of Marketing – F is for Follow Up
I’ve been trying to buy a conservatory for over a year, without much success. I have the money, but no one seems to want to take it off me! The first, local company I approached came...
Do You Have a Marketing Triangle?
I don’t have all the answers when it comes to marketing and since the world of business and promoting is always changing, I like to do what I can to keep up. With this in mind,...
Marketing Magic – or Ten Things You can do to Promote Your Business for Free
Are you one of those people who think that marketing is expensive? Do you think marketing is only for big companies with big budgets? Many people have spent and lost money on marketing in the past,...
How NOT to Promote Your Business
You might have heard me say, just a few times, that ad hoc marketing does not work. I mention it in most of the talks that I give about marketing. I’ve written it countless times in...
What Makes Your Business Better Than Your Competitors?
One of the biggest and most costly mistakes that I see businesses making is leaping into marketing activities without first planning out what they need to do. It’s really important to take the time first to...
How Do You Get Off the Feast and Famine Rollercoaster?
Marketing and growing your business is a journey. It’s not something that’s going to happen overnight and there are no short cuts or short term fixes. It takes time to build up a reputation, especially if...
