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Wednesday 10 October 2018

In the A-Z of Marketing, U is the Importance of Being Unique

“No one else does what I do; my business is unique.” This is what I hear from time to time from prospective clients. They are convinced […]
Wednesday 5 September 2018

In the A-Z of Marketing R is for Relationships

When I started writing this A-Z of Marketing, I did not plan out what I would write about for each letter. I often wait for inspiration […]
Wednesday 2 May 2018

In the A-Z of Marketing – J is not for Jargon, but for Jokes

The great thing about writing an A-Z of Marketing is that you don’t really have to have a clear idea of what you’re going to write […]
Wednesday 7 March 2018

In the A-Z of Marketing – F is for Follow Up

I’ve been trying to buy a conservatory for over a year, without much success. I have the money, but no one seems to want to take […]
Wednesday 15 November 2017

Do You Have a Marketing Triangle?

I don’t have all the answers when it comes to marketing and since the world of business and promoting is always changing, I like to do […]
Wednesday 18 October 2017

Marketing Magic – or Ten Things You can do to Promote Your Business for Free

Are you one of those people who think that marketing is expensive? Do you think marketing is only for big companies with big budgets? Many people […]
Wednesday 23 August 2017

How NOT to Promote Your Business

You might have heard me say, just a few times, that ad hoc marketing does not work. I mention it in most of the talks that […]
Wednesday 12 July 2017

What Makes Your Business Better Than Your Competitors?

One of the biggest and most costly mistakes that I see businesses making is leaping into marketing activities without first planning out what they need to […]
Thursday 20 April 2017
marketing schedule

How Do You Get Off the Feast and Famine Rollercoaster?

Marketing and growing your business is a journey. It’s not something that’s going to happen overnight and there are no short cuts or short term fixes. […]