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Wednesday 10 October 2012

Get to Where You Want to Go

How do you get your business to where you want it to be? Once you’ve set some objectives and goals that you want to achieve – […]
Tuesday 7 September 2010

How customer loyalty is preferred over satisfaction

If you make your customers happy, then they are satisfied; but that is not the same as loyalty. Loyalty requires working on these satisfied customers, giving […]
Wednesday 11 August 2010

What do you think marketing is?

I’ve been tweeting about the difference between marketing and sales, and that they’re not the same: the former is about gaining relationships, spreading expertise and maintaining […]