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I Can’t Afford To Do Proper Marketing – It’s Too Expensive!

Is that what you think about marketing? Would you rather get some new clients and get some money coming in, before you invest in any proper marketing? That’s what a lot of new businesses do –...

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Can You Fool Around with Your Marketing?

Continuing the seasonal theme with Scribbles my email newsletter, this month, when you might have succumbed to an April Fools’ joke on the first of the month, I took a look at how to put some...

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What Can You Learn from the Easter Bunny about Marketing?

This year in my email newsletter, Scribbles, I decided to look for something topical to write about each month, which is related to marketing. So because Easter falls in March this year, in the March issue...

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How Do You Show Your Clients How Much You Love Them?

Many people think that the way to grow a successful business is by winning plenty of new clients. They do lots of marketing and focus on winning sales. They spend all their time looking for ways...

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Is LinkedIn the Best Marketing for Your Business?

I first joined LinkedIn many, many years ago, when it was probably the first and only ‘social networking’ site available. No one really seemed to know how to use it, but that has all changed now...

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Why Do We Use Social Media?

Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get together to share the successes of the recent quarter, award...

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The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year!

The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year! On the first day of Christmas my true love … –  so you think you know the rest? Here...

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The A – Z of Marketing: The Full List

The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...

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Content is Queen

Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of marketing material, for all sorts of small businesses. As time has...

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This Month’s Utterly Fab Customer Services Awards go to …

This Month's Utterly Fab Customer Services Awards go to ... In the last couple of weeks I've experienced a few really wonderful examples of customer service - so wonderful, in fact, that I wanted to share...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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