Why is Going to Court Like Good Marketing?
Or rather, why is getting the result you want in court, like good marketing? In July this year, I found myself at Reading County Court, with a client. The story behind how I got there and...
How Do You Use Networking to Promote Your Business?
When you provide a service – such as coaching, consultancy or training – you’re actually selling your own time, expertise and experience. This means that potential clients need to trust you, before they will buy from...
The 4Ps of Marketing – Number 2 = Product
In my last blog, I wrote about the first of the 4Ps of marketing. These four Ps are some of the fundamentals of marketing that underpin many of the best campaigns. Click here to read P...
When Does a Product Become a Service?
And what happens to your marketing when that happens? The way in which products and services are marketed is very different. With a product, you can show your potential buyer what they are going to buy...
Is There a Time NOT to Go Networking?
Is There a Time NOT to Go Networking? One day last week we had a really busy day in the office, with some interesting issues to sort out. By the end of the day I was...
Massive Marketing Mistakes – Number Eight: Using Ad Hoc Marketing
“I’ve tried direct marketing and it doesn’t work.” “I went networking once but it didn’t bring me any new clients.” These are phrases that I hear on a regular basis. It’s a bit like saying “I...
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your own marketing? Are you a website designer? No? So why...
Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing
Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing “I have to use cold calling to promote my business,” they say. “Why is that?” I ask. “Because everyone else in my industry does it....
Massive Marketing Mistakes – Number Four: Trying to Work with Everyone
Massive Marketing Mistakes – Number Four: Trying to Work with Everyone “Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. This is Massive Marketing Mistake Number Four – thinking that...
Massive Marketing Mistakes – Number Three: Chasing New Clients
Massive Marketing Mistakes – Number Three: Chasing New Clients What’s the third Massive Marketing Mistake that businesses make, which leaves them struggling to build the business they want? The first is not knowing where you are;...
