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Wednesday 7 February 2018

In the A-Z of Marketing – D is for Data

If Content is Queen – as I explained in the last blog in this series (which you can read here) then data is the lifeblood of […]
Wednesday 4 October 2017

The 3Ps of Presenting

Over the years I’ve heard many different tips and ideas on how to give great presentations. One of my favourites is the 3Ps of Presenting from […]
Wednesday 8 March 2017

How Much Should Marketing Cost?

This is a question that I am asked on a regular basis. The answer really depends on what you want to achieve. If you’ve been reading […]
Wednesday 26 October 2016

Are You Scaring Off Your Customers?

There are some businesses that actually scare off their clients and prospects through bad or downright scary marketing. I hope you’re not one of them! This […]
Wednesday 7 September 2016
reputation in marketing

“I Don’t Have a Strong Business Reputation”

This is a complaint I hear on a regular basis, either from people who are new to running their own business, or from people who are […]
Wednesday 17 August 2016

How Can You Promote Your Business Through Workshops?

This month in the blog we’ve been looking at how best to show what’s different about your business. In part one we considered why you need […]
Wednesday 3 August 2016

“How Do I Show How My Business is Different?”

This is another of the questions that I am asked on a regular basis, by the owners of small businesses. There are a lot of other […]
Wednesday 27 July 2016

Can You Afford to Have a Marketing Summer Holiday?

In the recent issues of Scribbles, my email newsletter, we talked about whether or not you should give your marketing a summer holiday. It’s tempting to […]
Wednesday 6 July 2016

“How Can I Grow My Business When No One Has Heard of Me?”

If your business is fairly new, you’ve recently moved to a new area, or you’re launching a new service to a new market, building up a […]