In the A-Z of Marketing – D is for Data
If Content is Queen – as I explained in the last blog in this series (which you can read here) then data is the lifeblood of any business. Data is what you need in order to...
The 3Ps of Presenting
Over the years I’ve heard many different tips and ideas on how to give great presentations. One of my favourites is the 3Ps of Presenting from a brilliant presenter and speaker, Tom Balmont, who also knows...
How Much Should Marketing Cost?
This is a question that I am asked on a regular basis. The answer really depends on what you want to achieve. If you’ve been reading our recent blogs and following the advice in them, you’ll...
Are You Scaring Off Your Customers?
There are some businesses that actually scare off their clients and prospects through bad or downright scary marketing. I hope you’re not one of them! This blog will show you some examples of good, bad and...
“I Don’t Have a Strong Business Reputation”
This is a complaint I hear on a regular basis, either from people who are new to running their own business, or from people who are looking to change direction in their business. But does it...
How Can You Promote Your Business Through Workshops?
This month in the blog we’ve been looking at how best to show what’s different about your business. In part one we considered why you need to stand out from the busy market place and you...
“How Do I Show How My Business is Different?”
This is another of the questions that I am asked on a regular basis, by the owners of small businesses. There are a lot of other people out there doing what you do and if you...
Can You Afford to Have a Marketing Summer Holiday?
In the recent issues of Scribbles, my email newsletter, we talked about whether or not you should give your marketing a summer holiday. It’s tempting to sit back, enjoy the sunshine and not have to worry...
“How Can I Grow My Business When No One Has Heard of Me?”
If your business is fairly new, you’ve recently moved to a new area, or you’re launching a new service to a new market, building up a strong reputation can be hard work. You need that reputation...
Using Your Website as the Centre of Your Marketing
If you’ve read the previous two blogs in this mini series, you’ll know that this month I’ve been looking at the issue of not being able to grow business as well or as quickly as you’d...
