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Why SEO is untouchable

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I was talking to someone the other day about SEO (search engine optimisation) and they asked me to send them some examples. Of course I instinctively said 'Yes', but then I...

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The difference between a blog and a blogsite

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Wordpress comes in two versions, .com and .org ? so how do you use Wordpress efficiently? Wordpress.com provides free hosted blogs that take about 20 minutes to set up. Everything is...

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“Not all bounces are bad”

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This title is derived from a quote from Cat Young of Solve the Web, who kindly came to the Appletree offices last week to give us a quick tour of Google...

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Why you should add blogging to your marketing mix

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many pros and cons to having a blog. Unfortunately, if you mention blogging to the uninitiated, they immediately think of the cons, partly because they don't know the pros....

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10 steps to succeed in online marketing

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many examples of online marketing throughout the internet for all of us to see, and plenty of posts and articles from gurus and experts all saying how wonderful their versions...

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Webcopy: it’s not just words

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] I had a bit of a rude awakening the other day when an expert told me off about my webcopy. My trouble is I think visually, which sometimes I concentrate too much...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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