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Clever Marketing – Genuinely Good for SEO at Last!

At Appletree we provide marketing support for our clients across many activities, from planning strategy to writing blogs and social media updates. Increasingly, we achieve great SEO results not because we are working to a strategy...

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How Important is SEO?

What is SEO?   I've mentioned SEO a lot in my blogs and thought I would write a blog about why it is so important. SEO, Search Engine Optimization, is a online marketing strategy of improving...

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YouTube – A Really Effective Marketing Tool for SEO

YouTube is often cited as the second most use search engine behind Google.  One of our previous YouTube blogs  talked about why, as a form of social media it's a really effective marketing tool.  Here's a...

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Youtube. Why use it to grow your business?

The Finer Points of YouTube As soon as the word 'social media' pops up, I bet you automatically think Facebook, Twitter, LinkedIn or Google+. However, one form of social media that is increasingly important to small...

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Content is King!

    In my quest to tell the world about content marketing, I recently came across a useful chart which shows just how good it is (and that it's not just me obsessing about it!)  This...

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Marketing Apprentice

My Marketing job: The Apprentice Story   The past month has been a full serving of busy projects and tasks with a side order of college work.  To say the least, I've been busy. Most of...

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Why Create Content Marketing?

It's all about the content these days, and where you deliver it. From a host of stats from Google recently, this one caught my eye:  50% of consumers use a combination of search and social media...

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Twitter. It?s so much more than a plug for your website.

As the newly appointed social media champion for Appletree ? he says slightly smug ? I came across something that I really wanted to address in my latest blog. Last week I spent a lot of...

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How to Create an Effective Keyword List

A common theme of our blogs on marketing is keywords.  Thankfully they are no longer mis-used by some and ?stuffed? on web pages to achieve high search engine rankings.  This means that it?s even more important...

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How Effective are Your Blogs?

I?ve championed the use of blogs for marketing for long enough - now we need to look at whether the blogs are actually working.  As with all marketing tools, you must measure their effectiveness, tweak and...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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