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Wednesday 7 November 2018

In the A-Z of Marketing, V is all about Value

If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting […]
Monday 16 January 2012

Making a case for case studies

A great way of promoting what you do is by writing case studies about your clients. They are also a great way to get feedback from […]
Wednesday 28 December 2011

What does making paper hats have to do with marketing?

At a networking meeting recently we were all paired up and asked to sit with our backs to each other. One of us was given a […]
Friday 24 June 2011

Never be ashamed of making things easy

There is nothing more off-putting than being spouted at by a lot of jargon, especially if you’re not familiar with it. It can be very demoralizing […]
Wednesday 2 February 2011

What is the difference between Web 1.0, 2.0 and 3.0?

For those who are still confused by my title, Web 1.0, 2.0 and 3.0 are the various stages the internet has evolved, and how it has […]
Monday 20 December 2010

Do some Christmas giving via LinkedIn

‘Tis the season to give and take, and this should not be confined to presents under the Christmas tree! Business thrives on giving and taking, especially […]