In the A-Z of Marketing, V is all about Value
If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting or training, you don’t have anything tangible to sell. There...
Making a case for case studies
A great way of promoting what you do is by writing case studies about your clients. They are also a great way to get feedback from your clients and to build up stronger relationships with your...
What does making paper hats have to do with marketing?
At a networking meeting recently we were all paired up and asked to sit with our backs to each other. One of us was given a piece of paper on which were diagrammatic instructions and the...
Never be ashamed of making things easy
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There is nothing more off-putting than being spouted at by a lot of jargon, especially if you're not familiar with it. It can be very demoralizing to keep asking what 'x'...
What is the difference between Web 1.0, 2.0 and 3.0?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] For those who are still confused by my title, Web 1.0, 2.0 and 3.0 are the various stages the internet has evolved, and how it has affected electronic, email, online or...
Do some Christmas giving via LinkedIn
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] 'Tis the season to give and take, and this should not be confined to presents under the Christmas tree! Business thrives on giving and taking, especially within social media, and really...
