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Facebook Page – Can it actually bring me Business?

Recently we have had a lot of people asking us about using Facebook pages.  Some of the common questions are "Will they actually bring something to my business?" or "What do I post on Facebook to...

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Can Social Media Really Bring Business Your Way?

A very wise man once said "The only way to make sense out of change is to plunge into it, move with it, and join the dance." (Alan Watts, British philosopher). How can this sentence apply...

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Do You Plan Your Social Media?

I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...

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How to Wade Your Way through the Social Media Minefield

Latest stats just out on worldwide usage of social media gave some really interesting, and quite frankly scary figures.  Have a read of the blog, but in the meantime here?s a snapshot of some of the...

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Should I Buy An Online Community?

One of the 'hot' topics in SEO at the moment is social media hits. A lot of businesses are now offering 'authentic' Facebook likes, YouTube views/likes and Twitter followers. These are not genuinely interested potential customers....

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Another year older… any wiser?!

At this time last year I wrote with some surprise about how many birthday wishes I received online, rather than on birthday cards.  I wrote this with surprise yes, and I will admit, some disdain.  Can...

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Clever Marketing – Genuinely Good for SEO at Last!

At Appletree we provide marketing support for our clients across many activities, from planning strategy to writing blogs and social media updates. Increasingly, we achieve great SEO results not because we are working to a strategy...

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Marketing Apprentice

My Marketing job: The Apprentice Story   The past month has been a full serving of busy projects and tasks with a side order of college work.  To say the least, I've been busy. Most of...

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Why Create Content Marketing?

It's all about the content these days, and where you deliver it. From a host of stats from Google recently, this one caught my eye:  50% of consumers use a combination of search and social media...

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How to Create an Effective Keyword List

A common theme of our blogs on marketing is keywords.  Thankfully they are no longer mis-used by some and ?stuffed? on web pages to achieve high search engine rankings.  This means that it?s even more important...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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