The A – Z of Marketing: The Full List
The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...
Take Your Business on Tour!
Take Your Business on Tour! When Appletree turned 10 years old, I celebrated by writing a book full of the lessons I'd learnt, to help other small business owners avoid making the same mistakes. It took...
Content is Queen
Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of marketing material, for all sorts of small businesses. As time has...
In the A – Z of Marketing P is for … Pictures
In the A - Z of Marketing P is for ... Pictures "A picture paints a thousand words'' Frederick R. Barnard, 1921 Almost 100 years later and it would seem that businesses are starting...
This Month’s Utterly Fab Customer Services Awards go to …
This Month's Utterly Fab Customer Services Awards go to ... In the last couple of weeks I've experienced a few really wonderful examples of customer service - so wonderful, in fact, that I wanted to share...
What Does a 24 Year Old Think about Social Media?
What Does a 24 Year Old Think About Social Media Over the past 6 months at Appletree, I have been blogging about and using social media much more than I would from home. So what's it...
Facebook: The Biggest Waste of a Marketers Time
Facebook: The Biggest Waste of a Marketers Time In my experience whenever the topic of social media is brought to the table, Facebook is usually the first platform mentioned. Either Facebook is one of the most...
Facebook For Business – Does It Really Work?
In the last blog, I discussed Twitter for Beginners as a part of the Social or Not Too Social Series. This week let's explore Facebook and see how you can use it for growing your business....
Social or Not To Social?
The media with which we communicate as individuals and businesses is constantly changing and evolving, reflecting the changes in technology and preferences in consumption of content. A revolution in media is taking place, by the choices...
Facebook for Business
"There are over one billion people on Facebook. Learn how to reach the right audience for your business and turn them into customers". Facebook, 2013 This is the opening line on the Facebook for Business home...
