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Are You Going Live With Your Business?

When you provide a service, such as coaching, consulting or training, the best ways to promote what you do is by showing people what you do. Anyone who is looking to buy a service is unlikely...

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How Can You Promote Your Business Through Workshops?

This month in the blog we’ve been looking at how best to show what’s different about your business. In part one we considered why you need to stand out from the busy market place and you...

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It’s Time to Introduce the World to the Real You!

In last week’s blog we looked at the importance of showing what is different about your business. It’s a competitive world and there are many other businesses that provide similar, if not identical services to yours. Click...

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“How Do I Show How My Business is Different?”

This is another of the questions that I am asked on a regular basis, by the owners of small businesses. There are a lot of other people out there doing what you do and if you...

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Can You Afford to Have a Marketing Summer Holiday?

In the recent issues of Scribbles, my email newsletter, we talked about whether or not you should give your marketing a summer holiday. It’s tempting to sit back, enjoy the sunshine and not have to worry...

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How Can You Build up Your Credibility?

How Can You Build up Your Credibility? One of the most important marketing tools is credibility. Without it, potential clients won’t believe you when you say that you can help them. They will not learn to...

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“How Can I Grow My Business When No One Has Heard of Me?”

If your business is fairly new, you’ve recently moved to a new area, or you’re launching a new service to a new market, building up a strong reputation can be hard work. You need that reputation...

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Using Your Website as the Centre of Your Marketing

If you’ve read the previous two blogs in this mini series, you’ll know that this month I’ve been looking at the issue of not being able to grow business as well or as quickly as you’d...

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Mayday! Mayday! Is Your Marketing in Trouble?

Is your marketing in trouble? Let’s take a look at some examples of marketing that works and marketing that doesn’t work and the lessons we can learn from them. This month I’ve enjoyed collecting some examples...

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Are You Using LinkedIn Properly?

This month I’ve been writing blogs about a problem that many small businesses face – the cost of marketing. Marketing can be expensive, especially if you get it wrong; but get it right and use the...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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